Stone Payments 2018

Reaching strategic markets with a new mPOS

Stone was the fifth Brazilian unicorn and the first independent Acquirer Bank to operate in Brazil. By the time we built this project, there was a huge market with only one competitor. There was a need to design a product concerning this growing and unexplored market.

Overview

Brazil has around 45 million people, without any bank account or any access to financial services producing 817bi reais.

In Brazil millions of people, in the working-age, are lacking a formal work position. Therefore they are either dragged into the informal market or become entrepreneurs by necessity. In this scenario, many companies started to look at these people and began to develop accessible financial services for them. By the time some solutions began to emerge, Stone Co. saw a great opportunity to act.

The main business advantage, compared to our competitors, was that we had an operation based on personal relationships in small and medium cities. And we designed a singular solution that hadn't predecessor in the Brazilian market.

Objective

Empower small entrepreneurs without bank accounts.

Provide to these people an affordable financial solution to help them to achieve a sustainable business growth.

User goal

Provide digital payment methods to their customers and manage their sales income.

Process

Reaching strategic markets with a new mPOS

Brazil has around 45 million people, without any bank account or any access to financial services producing 817bi reais.

Empower small entrepreneurs without bank accounts.

Provide digital payment methods to their customers and manage their sales income.

Research

Strategy

Flows

Solution